TÜRKÇE
Associate Degree Programs
Vocational School of Bussiness Administration
Public Relations and Publicity
Program Curriculum
Course - Program Outcomes Matrix
Public Relations and Publicity Main Page
/ Program Curriculum
2023-2024 Academic Year
2022-2023 Academic Year
2021-2022 Academic Year
2020-2021 Academic Year
2019-2020 Academic Year
2018-2019 Academic Year
2017-2018 Academic Year
2016-2017 Academic Year
2015-2016 Academic Year
2014-2015 Academic Year
2013-2014 Academic Year
2012-2013 Academic Year
Program Curriculum
ECTS=
European Credit Transfer and Accumulation System
RC=
Recitation,
LE=
Lecture,
LA=
Laboratory
CC=
Core Course,
DE=
Departmental Elective,
EL=
Elective
First Semester
Course Code
Course Name
CC/DE/EL
LE/RC/LA
ECTS
MHT1923
Marketing Principles
CC
3/0/0
3
MHT1925
Introduction to Advertising
CC
3/0/0
3
MHT1001
Introduction to Public Relations
CC
3/0/0
4
MHT1002
History of Media
CC
2/0/0
3
BİL1001*
Introduction to Computer I
CC
4/0/0
4
ATA1001
Atatürk's Principles and History of Turkish Revolution I
CC
2/0/0
2
TR1001
Turkish I
CC
2/0/0
2
Foreign Language I
CC
3/0/0
3
Departmental Elective
6
Total ECTS Credit
30
*One of the following courses are added to the plan.
YDI1001
Foreign Language I (English)
3/0/0
3
YDD1001
Foreign Language I (German)
3/0/0
3
YDF1001
Foreign Language I (French)
3/0/0
3
Second Semester
Course Code
Course Name
CC/DE/EL
LE/RC/LA
ECTS
MHT2001
Corporate Communication
CC
3/0/0
3
MHT2002
Basic Design
CC
2/1/0
3
MHT2922
Management Communication
CC
2/0/0
2
MHT2960
Corparate Public Relations
CC
2/1/0
3
BİL2001
Introduction to Computer II
CC
4/0/0
4
ATA2001
Atatürk's Principles and History of Turkish Revolution II
CC
2/0/0
2
TR2001
Turkish II
CC
2/0/0
2
Foreign Language II
CC
3/0/0
3
Departmental Elective
6
Elective
2
Total ECTS Credit
30
*One of the following courses are added to the plan.
YDI1001
Foreign Language II (English)
3/0/0
3
YDD1001
Foreign Language II (German)
3/0/0
3
YDF1001
Foreign Language II (French)
3/0/0
3
Third Semester
Course Code
Course Name
CC/DE/EL
LE/RC/LA
ECTS
MHT3001
Customer Relationship Management
CC
3/0/0
3
MHT3005
Communication Law
CC
2/0/0
2
MHT3003
Media Planning
CC
3/0/0
3
MHT3004
Creativy
CC
2/0/0
2
MHT3944
Public Relations Campaigns
CC
2/1/0
3
MHT3002
Consumer Behaviors
CC
3/0/0
3
MHT3919
Vocational Foreign Language I
CC
2/2/0
4
Departmental Elective
10
Total ECTS Credit
30
Fourth Semester
Course Code
Course Name
CC/DE/EL
LE/RC/LA
ECTS
MHT4001
Campaign Management in Public Relations
CC
2/2/0
4
MHT4903
Graduation Project
CC
2/2/0
4
MHT4919
Professional Foreign Language II
CC
2/2/0
4
MHT4918
Internship
CC
0/8/0
8
Departmental Elective
10
Total ECTS Credit
30
Departmental Elective Courses
Course Code
Course Name
CC/DE/EL
LE/RC/LA
ECTS
MHT0001
Interpersonal Communication and Persuasion
DE
2/0/0
2
MHT0002
International Public Relations
DE
2/0/0
2
MHT0003
Media Planning
DE
2/0/0
2
MHT0004
Public Relations in Business
DE
2/0/0
2
MHT0005
Public and Effective Communication
DE
2/0/0
2
MHT0006
Sponsorship
DE
2/0/0
2
MHT0007
Digital Public Relations
DE
2/0/0
2
MHT0008
Financial Marketing Applications
DE
2/0/0
2
MHT0009
Basic Design
DE
2/0/0
2
MHT0010
History of Art
DE
2/0/0
2
MHT0011
Sociology of Communication
DE
2/0/0
2
MHT0012
Reputation Management
DE
2/0/0
2
MHT0013
Event Management
DE
2/0/0
2
MHT0014
Communication Studies
DE
2/0/0
2
MHT0015
Creative Studies on the Computer
DE
2/0/0
2
MHT0501
Search Engine Optimization
DE
2/0/0
2
MHT0502
Research Methods and Techniques
DE
2/0/0
2
MHT0503
Bitcoin and Cryptocurrencies
DE
2/0/0
2
MHT0504
Information Security Technology
DE
2/0/0
2
MHT0505
Effective Presentation Techniques
DE
2/0/0
2
MHT0508
Introduction to Big Data Analytics
DE
2/0/0
2
MHT0511
Interpersonal Communication and Persuasion
DE
2/0/0
2
MHT0512
Digital Business
DE
2/0/0
2
MHT0513
Digital Marketing
DE
2/0/0
2
MHT0515
Diction and Effective Speaking
DE
2/0/0
2
MHT0518
E-Commerce
DE
2/0/0
2
MHT0519
Financial Literacy
DE
2/0/0
2
MHT0521
New Generation Entrepreneurship Applications
DE
2/0/0
2
MHT0524
Human Resources Management
DE
2/0/0
2
MHT0527
Business Ethics and Ethics Management
DE
2/0/0
2
MHT0532
Corporate Communications Management
DE
2/0/0
2
MHT0533
Brand Management
DE
2/0/0
2
MHT0536
Organizational Behavior
DE
2/0/0
2
MHT0543
Technology and Innovation Management
DE
2/0/0
2
MHT0548
Total Quality Management
DE
2/0/0
2
MHT0550
Consumer Behavior
DE
2/0/0
2
MHT0551
Artificial Intelligence and Internet of Things
DE
2/0/0
2
MHT0552
Management Information Systems
DE
2/0/0
2
MHT0597
Financial Communication
DE
2/0/0
2
MHT0623
Gaming Culture in the Digital Age
DE
2/0/0
2
MHT0624
Digital Photography
DE
2/0/0
2
MHT0625
Digital Journalism
DE
2/0/0
2
MHT0626
Digital Content Production
DE
2/0/0
2
MHT0628
Social Media and Network Analysis
DE
2/0/0
2
MHT0629
Social Responsibility
DE
2/0/0
2
MHT0630
Web Design
DE
2/0/0
2
MHT0631
Creativity
DE
2/0/0
2
Elective Courses
Course Code
Course Name
CC/DE/EL
LE/RC/LA
ECTS
BES0001
Healthy Nutrition for Life
EL
2/0/0
2
BES0002
Food Safety
EL
2/0/0
2
FİZU0006
The Physics of Everday Life
EL
2/0/0
2
FİZU0007
Cosmic Voyage
EL
2/0/0
2
FİZU0008
Herkes için Modern Fizik
EL
2/0/0
2
FİZU0009
Patent, Design and Innovasion
EL
2/0/0
2
FİZU0010
Fundamentals of Astronomy
EL
2/0/0
2
FİZU0011
Advanced Excel Training
EL
2/0/0
2
HUKU0001
Labour Law
EL
2/0/0
2
IÇMU0001
PLASTIC ARTS I
EL
2/0/0
2
IÇMU0002
PLASTIC ARTS II
EL
2/0/0
2
IRD0079
EL
2/0/0
2
IRDU0078
Civilizations in History
EL
2/0/0
2
IRDU0079
Research Methods in International Relations
EL
2/0/0
2
IRDU0080
Literature, Media and Politics
EL
2/0/0
2
ISLU0002
Leadership Education
EL
2/0/0
2
ISLU0003
Career Development Planning and Management
EL
2/0/0
2
ISLU0004
Democracy Culture And Globalization
EL
2/0/0
2
ISLU0004
EL
2/0/0
2
ISLU0005
Entrepreneurship I
EL
2/0/0
2
ISLU0006
Enterpreneurshıp II
EL
2/0/0
2
ISNU0001
Communication Language
EL
2/0/0
2
ISNU0002
Communication Texts Analysis I
EL
2/0/0
2
ISNU0003
Communication Texts Analysis II
EL
2/0/0
2
ISNU0004
Life Culture
EL
2/0/0
2
ISNU0005
Global and National Media Formation
EL
2/0/0
2
ISNU0006
Global Problems and Solutions of Turkish Media
EL
2/0/0
2
ITMU0001
Ceramic
EL
1/2/0
2
ITMU0002
Ceramic Surface Design
EL
1/2/0
2
ITMU0003
Ceramic Practices in Architecture I
EL
2/0/0
2
ITMU0004
Ceramic Practices in Architecture II
EL
2/0/0
2
ITMU0005
Dramatic Improvisation
EL
2/0/0
2
ITMU0006
Painting
EL
2/0/0
2
ITMU0007
Sculpture
EL
2/0/0
2
ITMU0008
Modern Art
EL
2/0/0
2
İÇMU0003
DRAWING STUDIO
EL
1/2/0
2
MBU0001
Philosophy of Science I
EL
2/0/0
2
MBU0002
Philosophy of Science II
EL
2/0/0
2
MIMU0001
ADVENTURE OF FORM I
EL
2/0/0
2
MIMU0002
THE KNOWLEDGE OF DESIGN AND SPACE
EL
2/0/0
2
MIMU0003
MODELING
EL
2/0/0
2
MIMU0004
ADVENTURE OF FORM II
EL
2/0/0
2
MYOU0005
Digital Pr
EL
2/0/0
2
MYOU0005
DIGITAL PR
EL
2/0/0
2
PHU0005
The Universe
EL
2/0/0
2
PHU0006
The Physics of Everday Life
EL
2/0/0
2
PHU0008
Modern Physics For Everyone
EL
2/0/0
2
PSKU0001
Society and Gender
EL
2/0/0
2
PSKU0002
Human and Symbols
EL
2/0/0
2
PSKU0003
Life Skills of University Students
EL
2/0/0
2
SYİU0001
Fine Arts I
EL
2/0/0
2
SYİU0002
Fine Arts II
EL
2/0/0
2
TDEU0001
Istanbul
EL
2/0/0
2
TDEU0002
EL
2/0/0
2
TRU0001
Basic Turkish I
EL
4/0/0
4
TRU0002
Basic Turkish II
EL
4/0/0
4
TRU0003
Intermediate Turkish I
EL
4/0/0
4
TRU0004
Intermediate Turkish II
EL
4/0/0
4
TRU0005
Advanced Turkish I
EL
4/0/0
4
TRU0006
Advanced Turkish II
EL
4/0/0
4
YDD0001
German I
EL
3/0/0
3
YDD0002
German II
EL
3/0/0
3
YDD0003
EL
0/0/0
YDD0003
German III
EL
3/0/0
3
YDD0004
German IV
EL
3/0/0
3
YDD0004
EL
0/0/0
YDF0001
French I
EL
3/0/0
3
YDF0002
French II
EL
3/0/0
3
YDF0003
EL
0/0/0
YDF0003
French III
EL
3/0/0
3
YDF0004
EL
0/0/0
YDF0004
French IV
EL
3/0/0
3
YDI0003
English III
EL
3/0/0
3
YDI0003
EL
0/0/0
YDI0004
English IV
EL
3/0/0
3
YDI0004
EL
0/0/0
YDI3001
English III
EL
3/0/0
3
YDI4001
English IV
EL
3/0/0
3
YDI5001
Foreign Languages V
EL
3/0/0
3
YDI6001
Foreign Languages VI
EL
3/0/0
3
YDI7001
Foreign Languages VII
EL
3/0/0
3
YDI8001
Foreign Languages VIII
EL
3/0/0
3
YDR0001
Russian I
EL
3/0/0
3
YDR0001
EL
0/0/0
YDR0002
Russian II
EL
3/0/0
3
YDR0002
EL
0/0/0
YDR0003
EL
0/0/0
YDR0003
Russian III
EL
3/0/0
3
YDR0004
EL
0/0/0
YDR0004
Russian IV
EL
3/0/0
3
YDS0001
Spanish I
EL
3/0/0
3
YDS0002
Spanish II
EL
3/0/0
3
YDS0004
Spanish IV
EL
3/0/0
3
YMU0001
SOCIAL MEDIA AND SOCIETY
EL
2/0/0
4