Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
MHT0550		Consumer Behavior	2/0/0	DE		2

Course Goals	To comprehend the importance of understanding consumer behavior in the competitive conditions of the 21st century; learn the factors, strategies and persuasion techniques that affect consumer behavior.
Prerequisite(s)	Course Code Course Name…
Corequisite(s)	Course Code Course Name…
Special Requisite(s)	The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)	Lecturer Berna Kutsal Özer
Course Assistant(s)
Schedule	TUESDAY, 13:00-14:45, İNCİRLİ CAMPUS
Office Hour(s)	TUESDAY, 12:00-13:00, İNCİRLİ CAMPUS 3A05
Teaching Methods and Techniques	-- Verbal and Visual Expression  - Discussion  - Presentations, Sampling - Case Studies
Principle Sources	- Course Notes -"Tüketici Davranışı ve Pazarlama Stratejileri", Erdoğan Koç, Seçkin Yayıncılık -“Tüketici Davranışları” Prof.Dr.Yavuz Odabaşı , MediaCat
Other Sources	-

Course Schedules
Week	Contents	Learning Methods
1. Week	Introduction to Consumer Behavior; What is Consumer Behavior?	verbal and visual expression, sampling
2. Week	Fundamentals of Marketing	verbal and visual expression, sampling
3. Week	Perception	verbal and visual expression, sampling
4. Week	Learning & Memory	verbal and visual expression, sampling
5. Week	Motivation and Interests	verbal and visual expression, sampling
6. Week	Attitudes	verbal and visual expression, sampling
7. Week	Self and Personality	verbal and visual expression, sampling
8. Week	Midterm Exam	Midterm Exam
9. Week	Values, Lifestyles and Culture	verbal and visual expression, sampling
10. Week	Reference Groups, Family and Gender	verbal and visual expression, sampling
11. Week	Purchasing Decision Process	verbal and visual expression, sampling
12. Week	After Purchase and Evaluation	verbal and visual expression, sampling
13. Week	Marketing Communication and Persuasion Techniques	verbal and visual expression, sampling
14. Week	Marketing Failures / Case Study	verbal and visual expression, sampling
15. Week	Exam	Exam
16. Week
17. Week

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	40
Final Exam	1	60

Program Outcomes PO-1 P O 1. To have basic knowledge about Public Relations and Advertising PO-2 P O 2. To have basic knowledge about Human Resources PO-3 P O 3. To have basic knowledge about Marketing PO-4 P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts PO-5 P O 5. To have basic knowledge about information technology PO-6 P O 6. To have basic knowledge about Law PO-7 P O 7. To have basic knowledge about Project Management PO-8 P O 8. To have knowledge on Atatürk Principles and Revolution History PO-9 P O 9. To have professional English on Communication PO-10 P O 10. To have knowledge about effective Turkish Language PO-11 P O 11.To have knowledge about communication PO-12 P 0 12.To have knowledge about business functions

Learning Outcomes

Course Assessment Matrix:

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PO 9

PO 10

PO 11

PO 12