To give basic concepts and tools to understand how a business works, which units it consists of, to examine the business as a system and to examine it together with its functions.
To learn about the organization and management of public relations units in businesses, to define the policies and methods to be followed in the relations of the public relations unit with the target audiences.
Prerequisite(s)
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Corequisite(s)
-
Special Requisite(s)
-
Instructor(s)
Lecturer Gözde Kuzu Uluçay
Course Assistant(s)
Schedule
Wednesday 09:00-10:50 - CATS
Office Hour(s)
CATS Meetings
Teaching Methods and Techniques
***It was planned as a formal course, but after the developments experienced during the pandemic process, it was decided to continue the theoretical part of the course with the Digital Distance Education method within the framework of YÖK recommendation decisions.
The theoretical part of the course will be supported by sectoral E-Webinars to be given with CATs V3.0 interface with 100% Asynchronous and Synchronous enriched digital method in the Spring Semester. According to the developments in the pandemic process and the senate, the curriculum and duration of the theoretical courses given with CATs V3.0 Digital Distance Education will be given with the hybrid formal method alternately diluted [accelerated] through the optional appointment method.
The ones that can be given from the applied parts of the course will also be given by Digital Distance Education method, and the applications that cannot be given will be given by alternating diluted [accelerated] hybrid and/or formal method in the last semester of the Spring Semester through the CATs V3.0 system via the optional appointment method in the Spring Semester according to the developments in the pandemic process and the senate.
Principle Sources
-Business Management - Prof. Dr. Tamer Koçel
-Basic Principles of Business Science - Prof. Dr. Mümin ERTÜRK
-Public Relations in Business - Zeyyat Sabuncuoğlu
P O 1. To have basic knowledge about Public Relations and Advertising
PO-2
P O 2. To have basic knowledge about Human Resources
PO-3
P O 3. To have basic knowledge about Marketing
PO-4
P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts
PO-5
P O 5. To have basic knowledge about information technology
PO-6
P O 6. To have basic knowledge about Law
PO-7
P O 7. To have basic knowledge about Project Management
PO-8
P O 8. To have knowledge on Atatürk Principles and Revolution History
PO-9
P O 9. To have professional English on Communication
PO-10
P O 10. To have knowledge about effective Turkish Language
PO-11
P O 11.To have knowledge about communication
PO-12
P 0 12.To have knowledge about business functions
Learning Outcomes
LO-1
1. To define the place of businesses in economic and social life, to indicate the importance
LO-2
2. To explain businesses with the dimensions of inputs, outputs, processes, environment, systems and subsystems, to relate these dimensions to each other and to business
LO-3
3. To explain the interaction of businesses with the environment, to define the concepts of system, subsystems, open and closed systems, to enable the student to analyze the business with the system dimension
LO-4
4. To recognize the basic functions of the business, marketing, finance, accounting, human resources, public relations, R&D, management, production
LO-5
5. Defining business as a fundamental component of economic life and linking it to environmental actors (government, politics, education, trade unions, customers)
LO-6
6. To prepare the student for the field courses (marketing, finance, accounting, human resources, logistics, logistics, behavioral sciences, etc.) to be taken in the following semesters, to explain the relevance and importance of these courses to business administration
