Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
MHT0532		Corporate Communications Management	2/0/0	DE		2

Course Goals	The aim of the course is to explain corporate communication concept and its importance, to introduce the applications in different corporations, to develop students' skills in evaluation about corporate communication, to provide students to be included in applications.
Prerequisite(s)	NONE
Corequisite(s)	NONE
Special Requisite(s)	NONE
Instructor(s)	LecturerKağan Demirgil
Course Assistant(s)
Schedule	Every Thursday, between 13:00 and 14:50, face-to-face
Office Hour(s)	Every Thursday, between 13:00 and 14:50, face-to-face
Teaching Methods and Techniques	Instruction, projects and presentation, class discussions and case studies, in-class reading and comprehension exercises.
Principle Sources	- Akyürek, Rüveyde . Kurumsal İletişim Yönetimi, Anadolu Üniv. Yay., 2005. - Kaya, Bayram. Bütünleşik Kurumsal İletişim, Siyasal Kitabevi, 2003.   - Peltekoğlu, Filiz Balta. Halkla İlişkiler Nedir?, Beta Basım Yayım, 2009.   - Okay, Ayla . Kurum Kimliği, MediaCat Kitapları, 2005.
Other Sources	-

Course Schedules
Week	Contents	Learning Methods
1. Week	General information, concept of communication, types of communication, elements of communication, process of communication, concept of corporate communication	Verbal Lecture
2. Week	Corporate image and its specifications , corporate identity	Verbal Lecture
3. Week	Corporate image / corporate identity and corporate communication, classification of corporate communication and its functions, in house communication	Verbal Lecture
4. Week	Types of in-house communication, formal and informal communications, aspects of in-house communication, horizontal, vertical and cross-communication	Verbal Lecture
5. Week	The benefits of in-house communication, organization of in-house communication, open communication, natural communication	Verbal Lecture
6. Week	Public Relations, definition, importance, characteristics, benefits, target groups.	Verbal Lecture
7. Week	Midterm exam	Verbal Lecture
8. Week	Sponsorship, the definition, importance, characteristics, benefits, types, sponsorship agreement.	Verbal Lecture
9. Week	Corporate advertising, definition, importance, characteristics, benefits, basic concepts, applications.	Verbal Lecture
10. Week	Sales and development, target audience selection, promotion planning, events organization.	Verbal Lecture
11. Week	Exhibitions and fairs; definition, importance, preparation, stand design, planning, team management, promotion and publicity.	Verbal Lecture
12. Week	Event management, design, planning, process management, service-making, team building.	Verbal Lecture
13. Week	Crisis management, crisis definition, crisis management process, the crisis communication plan.	Verbal Lecture
14. Week	Final exam
15. Week
16. Week
17. Week

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	35
Final Exam	1	65

Program Outcomes PO-1 P O 1. To have basic knowledge about Public Relations and Advertising PO-2 P O 2. To have basic knowledge about Human Resources PO-3 P O 3. To have basic knowledge about Marketing PO-4 P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts PO-5 P O 5. To have basic knowledge about information technology PO-6 P O 6. To have basic knowledge about Law PO-7 P O 7. To have basic knowledge about Project Management PO-8 P O 8. To have knowledge on Atatürk Principles and Revolution History PO-9 P O 9. To have professional English on Communication PO-10 P O 10. To have knowledge about effective Turkish Language PO-11 P O 11.To have knowledge about communication PO-12 P 0 12.To have knowledge about business functions

Learning Outcomes LO-1 Will be able to create a plan of corporate communications for the organization. LO-2 Within a corporate communications plan, may take part in various sub-headings as a practitioner. LO-3 Will be able to evaluate an institution in terms of Corporate Communications. LO-4 Will be able to analyze the various corporate communications applications. LO-5 Will be able to apply corporate image development applications. LO-6 Will be able to analyze an organization's internal communications activities.

Course Assessment Matrix:

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PO 9

PO 10

PO 11

PO 12