Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
MHT0006		Sponsorship	2/0/0	DE		2

Course Goals	This course includes the definition, historical development, interaction with other fields, fields and categories of sponsorship, as well as the necessary practice and evaluation issues about sponsorship management, contract and processes.
Prerequisite(s)	-
Corequisite(s)	-
Special Requisite(s)	-
Instructor(s)	Lecturer Gözde Kuzu
Course Assistant(s)
Schedule	Tuesday 15:00-16:50 - CATS
Office Hour(s)	CATS Meetings
Teaching Methods and Techniques	- The course will be taught 100% synchronously in virtual classrooms opened in Istanbul Kültür University Cats System.
Principle Sources	- Sponsorship in Sports - Dr. Fikret Soyer,  - Integrated Advertising, Promotion and Marketing Communications - Kenneth E. Clow, Donald Baack (Translated by Assoc. Prof. Dr. Gülay Öztürk) - Communication Oriented Marketing, İzzet Bozkurt
Other Sources	*https://hbrturkiye.com/   *https://www.boomsocial.com/   *https://www.campaigntr.com/   *https://www.capital.com.tr/   *https://dijilopedi.com/   *https://www.marketingturkiye.com.tr/   *https://mediacat.com/   *https://pazarlamasyon.com/   *https://wearesocial.com/   *https://www.webtekno.com/

Course Schedules
Week	Contents	Learning Methods
1. Week	Definition and historical development of sponsorship	Oral expression
2. Week	Areas where sponsorship is relevant	Oral expression
3. Week	Purposes and types of sponsorship	Oral expression
4. Week	Culture and arts sponsorship and examples	Oral expression
5. Week	Sports sponsorship and examples	Oral expression
6. Week	Social sponsorship and examples	Oral expression
7. Week	Midterm Exam	Midterm Exam
8. Week	Environmental sponsorship and examples	Oral expression
9. Week	Classification of categories of sponsorship	Oral expression
10. Week	Sponsorship planning	Oral expression
11. Week	Review of sponsorship file samples	Oral expression
12. Week	Stages of preparing a sponsorship file	Oral expression
13. Week	Stages of preparing a sponsorship file	Oral expression
14. Week	Sponsorship and media relations	Oral expression
15. Week	Evaluation	Evaluation
16. Week	Evaluation	Evaluation
17. Week	Evaluation	Evaluation

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	40
Quizzes	1	5
Homework / Term Projects / Presentations	1	5
Final Exam	1	50

Program Outcomes PO-1 P O 1. To have basic knowledge about Public Relations and Advertising PO-2 P O 2. To have basic knowledge about Human Resources PO-3 P O 3. To have basic knowledge about Marketing PO-4 P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts PO-5 P O 5. To have basic knowledge about information technology PO-6 P O 6. To have basic knowledge about Law PO-7 P O 7. To have basic knowledge about Project Management PO-8 P O 8. To have knowledge on Atatürk Principles and Revolution History PO-9 P O 9. To have professional English on Communication PO-10 P O 10. To have knowledge about effective Turkish Language PO-11 P O 11.To have knowledge about communication PO-12 P 0 12.To have knowledge about business functions

Learning Outcomes LO-1 1. Will be able to define sponsorship in terms of communication and the main purpose of the sponsorship activity. LO-2 2. Will be able to identify the elements to be considered in the sponsorship event. LO-3 3. Will be able to give examples of different types of sponsorships. LO-4 4. Will be able to compare different types of sponsorship and identify similarities. LO-5 5. Analyze the differences between sponsorship and social responsibility projects. LO-6 6. Will be able to work in a team, express their opinions within the group and fulfill their roles in team work. LO-7 7. Will be able to practice sponsorship practice with a sponsorship project that he/she will prepare himself/herself.

Course Assessment Matrix:

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PO 9

PO 10

PO 11

PO 12