Associate Degree Programs
Vocational School of Bussiness Administration
Public Relations and Publicity
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Communication Studies

Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
MHT0014 Communication Studies 2/0/0 DE 2
Course Goals
 The aim of this course is to enable students to understand mass communication, to comprehend its different aspects from communication, to understand the role of mass media in society and how it affects society within the framework of theories put forward by communication scientists.
Prerequisite(s) Course Code Course Name…
Corequisite(s) Course Code Course Name…
Special Requisite(s) The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s) Lecturer İrem Aydoğdu
Course Assistant(s)
Schedule Friday 09:00-10:45 İncirli Campus 2A10
Office Hour(s) Friday 09:00-10:45 İncirli Campus 2A10
Teaching Methods and Techniques -Lecture notes, audio-visual narration and question-answer method
Principle Sources -Stevenson, Nick (2006). Medya Kültürleri Sosyal Teori ve Kitle İletişimi, Ankara; Ütopya Yayınları
  -Yaylagül, Levent (2010). Kitle İletişim Kuramları, Ankara; Dipnot Yayınları - Özçetin Burak (2019). Kitle İletişim Kuramları Kavramlar Okullar Modeller, İletişim Yayınları
Other Sources -thesis article
Course Schedules
Week Contents Learning Methods
1. Week The concept of communication, from communication to mass communication Research, Lecture, Presentation, Sampling, Discussion
2. Week Characteristics and Functions of Mass Media (Socialization, Political, Economic, Information Function) Research, Lecture, Presentation, Sampling, Discussion
3. Week An Overview of Mass Communication and Theories: Mainstream / Sovereign Approaches, Critical Approaches Research, Lecture, Presentation, Sampling, Discussion
4. Week Mainstream Communication Theories: * Propaganda / stimulating response / magic bullet / hypodermic needle model * Lasswell's General Communication Model * Shannon and Weaver, Osgood and Schramm, Dance models * Gerbner General Communication Model Research, Lecture, Presentation, Sampling, Discussion
5. Week First Field Studies on Communication and Two-Stage Flow Model Research, Lecture, Presentation, Sampling, Discussion
6. Week Sociological Approach to Communication: Riley and Riley Model Technological Approaches to Communication: Innis, McLuhan and Global Village Research, Lecture, Presentation, Sampling, Discussion
7. Week Evaluation of the Effects of Mass Media: Uses and Satisfaction Approaches, Cultural Indicators and Seed Theory, Threshold Guard Research, Lecture, Presentation, Sampling, Discussion
8. Week Exam
9. Week Evaluation of the Effects of Mass Media: Research, Lecture, Presentation, Sampling, Discussion
10. Week Critical Approaches: Frankfurt School, Gramsci and “Hegemony” Research, Lecture, Presentation, Sampling, Discussion
11. Week Althusser and İde Ideological Devices of the State ”, Structuralist Linguistics and Semiotics. Research, Lecture, Presentation, Sampling, Discussion
12. Week Habermas, Mass Culture and Public Sphere Research, Lecture, Presentation, Sampling, Discussion
13. Week Symbolic Interactionism and the Chicago School Research, Lecture, Presentation, Sampling, Discussion
14. Week Again Research, Lecture, Presentation, Sampling, Discussion
15. Week Final Exam
16. Week
17. Week
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 30
Homework / Term Projects / Presentations 1 20
Final Exam 1 50


Program Outcomes
PO-1P O 1. To have basic knowledge about Public Relations and Advertising
PO-2P O 2. To have basic knowledge about Human Resources
PO-3P O 3. To have basic knowledge about Marketing
PO-4P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts
PO-5P O 5. To have basic knowledge about information technology
PO-6 P O 6. To have basic knowledge about Law
PO-7P O 7. To have basic knowledge about Project Management
PO-8P O 8. To have knowledge on Atatürk Principles and Revolution History
PO-9P O 9. To have professional English on Communication
PO-10P O 10. To have knowledge about effective Turkish Language
PO-11P O 11.To have knowledge about communication
PO-12P 0 12.To have knowledge about business functions
Learning Outcomes
LO-1To be able to comprehend the basic factors of mass communication.
LO-2To be able to explain the role of mass media in society.
LO-3Recognizing and comparing the theories developed on mass communication.
LO-4İçinde yaşanılan toplumun medya pratiklerini anlamlandırabilme.
LO-5Being able to recognize the relationship between communication and mass communication.
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3PO 4PO 5PO 6PO 7PO 8PO 9PO 10PO 11PO 12
LO 1
LO 2
LO 3
LO 4
LO 5