Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
MHT0002		International Public Relations	2/0/0	DE		2

Course Goals	Within the scope of international public relations; It is aimed to obtain information about concepts such as country image, nation branding, public diplomacy. In addition, it is aimed to evaluate the cooperation and relations of international organizations with each other and to gain knowledge and skills on international problem solving methods.
Prerequisite(s)	Course Code Course Name…
Corequisite(s)	Course Code Course Name…
Special Requisite(s)	The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)	Lecturer İrem Aydoğdu
Course Assistant(s)
Schedule	Tuesday 13:00-14:45 3CATS
Office Hour(s)	Tuesday 13:00-14:45 3CATS
Teaching Methods and Techniques	--Lecture notes, audio-visual narration and question-answer method
Principle Sources	-- Yıldırım Gonca (2015). Uluslararası Halkla İlişkiler Perspektifinden Kamu Diplomasisi, Beta Yayınları. - Sancar Aslı Gaye (2012). Kamu Diplomasisi ve Uluslararası Halkla İlişkiler, Beta Yayınları.
Other Sources	-thesis article

Course Schedules
Week	Contents	Learning Methods
1. Week	International Public Relations Concept	Research, Lecture, Presentation, Sampling, Discussion
2. Week	Actors and Dimensions of International Public Relations	Research, Lecture, Presentation, Sampling, Discussion
3. Week	Universal Principles in International Public Relations	Research, Lecture, Presentation, Sampling, Discussion
4. Week	Factors Affecting International Public Relations	Research, Lecture, Presentation, Sampling, Discussion
5. Week	International Public Relations and Perception, Image, Reputation	Research, Lecture, Presentation, Sampling, Discussion
6. Week	The Concept of Public Diplomacy and the Role of International Public Relations in Public Diplomacy	Research, Lecture, Presentation, Sampling, Discussion
7. Week	Country Branding and Public Diplomacy	Research, Lecture, Presentation, Sampling, Discussion
8. Week	Exam	Exam
9. Week	Public Diplomacy and Power Relations (Soft, Hard)	Research, Lecture, Presentation, Sampling, Discussion
10. Week	Types and Actors of Public Diplomacy	Research, Lecture, Presentation, Sampling, Discussion
11. Week	Public Diplomacy and Media in Turkey	Research, Lecture, Presentation, Sampling, Discussion
12. Week	International Public Relations Agencies and Activities	Research, Lecture, Presentation, Sampling, Discussion
13. Week	International Public Relations Campaign Examples	Research, Lecture, Presentation, Sampling, Discussion
14. Week	An overview	Research, Lecture, Presentation, Sampling, Discussion
15. Week	Exam	Exam
16. Week
17. Week

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	40
Project(s)	1	60

Program Outcomes PO-1 P O 1. To have basic knowledge about Public Relations and Advertising PO-2 P O 2. To have basic knowledge about Human Resources PO-3 P O 3. To have basic knowledge about Marketing PO-4 P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts PO-5 P O 5. To have basic knowledge about information technology PO-6 P O 6. To have basic knowledge about Law PO-7 P O 7. To have basic knowledge about Project Management PO-8 P O 8. To have knowledge on Atatürk Principles and Revolution History PO-9 P O 9. To have professional English on Communication PO-10 P O 10. To have knowledge about effective Turkish Language PO-11 P O 11.To have knowledge about communication PO-12 P 0 12.To have knowledge about business functions

Learning Outcomes LO-1 To be able to understand the concept of international public relations in detail LO-2 To be able to evaluate communication and communication strategies through international activities LO-3 To be able to produce international public relations campaign strategies LO-4 Nation branding, creating a nation image LO-5 To understand international stakeholders and their benefits

Course Assessment Matrix:

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PO 9

PO 10

PO 11

PO 12

LO 1

LO 2

LO 3

LO 4

LO 5