Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
MHT0012		Reputation Management	2/0/0	DE		2

Course Goals
Prerequisite(s)	Course Code Course Name…
Corequisite(s)	Course Code Course Name…
Special Requisite(s)	The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)	Lecturerİrem Aydoğdu
Course Assistant(s)
Schedule	Monday 14:00-15:50 Incirli Campus 3A02
Office Hour(s)	Monday 14:00-15:50 Incirli Campus 3A02
Teaching Methods and Techniques	--Lecture, Discussion
Principle Sources	--- Reputation Management, Sabrina Helm, Kerstin Liehr Gobbers, Christopher Storck - Kurumsal İletişim, Joep Cornelissen - Kurumsal İtibar Yönetimi, Seda Kayapalı Yıldırım - Halkla İlişkiler nedir?, Filiz Balta Peltekoğlu
Other Sources	--Lecture notes, articles, theses

Course Schedules
Week	Contents	Learning Methods
1. Week	The concept of reputation and corporate reputation	Explanation, Sampling
2. Week	Reputation related concepts (Corporate identity, corporate communication, corporate culture, corporate image)	Explanation, Sampling
3. Week	Reputation criteria	Explanation, Sampling
4. Week	Importance and benefits of corporate reputation	Explanation, Sampling
5. Week	Crisis and corporate reputation management	Explanation, Sampling
6. Week	Public relations and reputation management	Explanation, Sampling
7. Week	Impact on corporate reputation and stakeholder relations	Explanation, Sampling
8. Week	Midterm exam	Explanation, Sampling
9. Week	Successful and effective reputation management in institutions	Explanation, Sampling
10. Week	Corporate social responsibility and reputation relationship	Explanation, Sampling
11. Week	The effect of digitalization on corporate reputation management	Explanation, Sampling
12. Week	Measuring reputation	Explanation, Sampling
13. Week	Student samples in terms of Reputation Management practices	Explanation, Sampling
14. Week	An overview	Explanation, Sampling
15. Week	Final Exam	Explanation, Sampling
16. Week		Explanation, Sampling
17. Week		Explanation, Sampling

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	30
Homework / Term Projects / Presentations	1	20
Final Exam	1	50

Program Outcomes PO-1 P O 1. To have basic knowledge about Public Relations and Advertising PO-2 P O 2. To have basic knowledge about Human Resources PO-3 P O 3. To have basic knowledge about Marketing PO-4 P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts PO-5 P O 5. To have basic knowledge about information technology PO-6 P O 6. To have basic knowledge about Law PO-7 P O 7. To have basic knowledge about Project Management PO-8 P O 8. To have knowledge on Atatürk Principles and Revolution History PO-9 P O 9. To have professional English on Communication PO-10 P O 10. To have knowledge about effective Turkish Language PO-11 P O 11.To have knowledge about communication PO-12 P 0 12.To have knowledge about business functions

Learning Outcomes

Course Assessment Matrix:

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PO 9

PO 10

PO 11

PO 12