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Public Relations and Publicity Main Page / Program Curriculum / Interpersonal Communication and Persuasion

Interpersonal Communication and Persuasion

Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
MHT0511 Interpersonal Communication and Persuasion 2/0/0 DE 2
Course Goals
Aim of this course is to teach students the basis of the behavioral theories and let students learn how to interpret human behaior in organizations, from the perspective of a manager.
Prerequisite(s) Course Code Course Name…
Corequisite(s) Course Code Course Name…
Special Requisite(s) The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s) Assist. Prof. Dr. Oğuzcan Akgöl
Course Assistant(s)
Schedule Thursday, 3B04, İncirli Campus
Office Hour(s) Monday, 14.00, İncirli Campus
Teaching Methods and Techniques Lecture and verbal discussion
Principle Sources -
Other Sources -
Course Schedules
Week Contents Learning Methods
1. Week Introduction to behavioral science PRESENTATION AND DISCUSSION
2. Week Basic approches in psychology PRESENTATION AND DISCUSSION
3. Week Basic approches in psychology PRESENTATION AND DISCUSSION
4. Week Perception, attitude and attribution PRESENTATION AND DISCUSSION
5. Week Emotions PRESENTATION AND DISCUSSION
6. Week Learning PRESENTATION AND DISCUSSION
7. Week Needs and Motivation PRESENTATION AND DISCUSSION
8. Week Midterm PRESENTATION AND DISCUSSION
9. Week Personality and Ego PRESENTATION AND DISCUSSION
10. Week Culture PRESENTATION AND DISCUSSION
11. Week Social position, social impact, role PRESENTATION AND DISCUSSION
12. Week Communication PRESENTATION AND DISCUSSION
13. Week Conflict PRESENTATION AND DISCUSSION
14. Week Stress and Health PRESENTATION AND DISCUSSION
15. Week
16. Week
17. Week
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 40
Final Exam 1 60


Program Outcomes
PO-1P O 1. To have basic knowledge about Public Relations and Advertising
PO-2P O 2. To have basic knowledge about Human Resources
PO-3P O 3. To have basic knowledge about Marketing
PO-4P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts
PO-5P O 5. To have basic knowledge about information technology
PO-6 P O 6. To have basic knowledge about Law
PO-7P O 7. To have basic knowledge about Project Management
PO-8P O 8. To have knowledge on Atatürk Principles and Revolution History
PO-9P O 9. To have professional English on Communication
PO-10P O 10. To have knowledge about effective Turkish Language
PO-11P O 11.To have knowledge about communication
PO-12P 0 12.To have knowledge about business functions
Learning Outcomes
LO-1Know the concepts of consciousness, subconscious, and unconscious and be aware of the effects of these structures on our daily and lifelong behaviors.
LO-2Understands the connection of behavioral sciences with other fields and evaluates this connection within the framework of communication processes.
LO-3Uses the advanced theoretical and practical knowledge acquired in the field of behavioral sciences by adhering to professional ethical values.
LO-4Recognizes many scientists in the field of social sciences together with their theories.
LO-5To be able to analyze the problems and problems encountered in accordance with scientific methods and tools.
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3PO 4PO 5PO 6PO 7PO 8PO 9PO 10PO 11PO 12
LO 1
LO 2
LO 3
LO 4
LO 5