Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
MHT0513		Digital Marketing	2/0/0	DE		2

Course Goals	The aim of the course is to provide students with practical experience in digital marketing and to equip them with the competencies to develop and implement effective strategies in the industry.
Prerequisite(s)	-
Corequisite(s)	-
Special Requisite(s)	-
Instructor(s)	Lecturer İrem Oran
Course Assistant(s)	-
Schedule	Wednesday 09:30-11:20 2A10 İncirli
Office Hour(s)	Thursday 11:00-11:50 2A03 İncirli
Teaching Methods and Techniques	- Lecture, Example, Discussion, Learning by Doing
Principle Sources	- Lecture Notes
Other Sources	- Pazarlama İletişimi Yönetimi, Yavuz Odabaşı-Mine Oyman, MediaCat - Pazarlamanın 22 Kuralı, Al Ries-Jack Trout, MediaCat - Tüketici Davranışı ve Pazarlama Stratejileri, Erdoğan Koç, Seçkin Yayıncılık - İknanın Psikolojisi, Robert B. Cialdini, Mediacat Kitapları - Kültür Kodu, Clotaire Rapaille, FGP YAYINCILIK - Konumlandırma, Jack Trout, MediaCat Yayıncılık -Mor İnek Farklılaşarak İşinizi Dönüştürün - Seth Godin, MediaCat Yayıncılık

Course Schedules
Week	Contents	Learning Methods
1. Week	Introduction and Fundamentals of Digital Marketing	Lecture, Example, Discussion
2. Week	Digital Marketing Channels	Lecture, Example, Discussion
3. Week	Digital Marketing Channels (Websites, Blogs, Forums)	Lecture, Example, Discussion
4. Week	Digital Marketing Channels (SEO)	Lecture, Example, Discussion
5. Week	Digital Marketing Channels (Digital Advertising)	Lecture, Example, Discussion
6. Week	Digital Marketing Channels (Social Media)	Lecture, Example, Discussion
7. Week	Digital Marketing Channels (Content Marketing)	Lecture, Example, Discussion
8. Week	E-mail Marketing	Lecture, Example, Discussion
9. Week	Mobile Marketing	Lecture, Example, Discussion
10. Week	Influencer Marketing	Lecture, Example, Discussion
11. Week	Student Presentations	Lecture, Example, Discussion, Learning by Doing
12. Week	Student Presentations	Lecture, Example, Discussion, Learning by Doing
13. Week	Student Presentations	Lecture, Example, Discussion, Learning by Doing
14. Week	General Evaluation and Closing Lecture	Lecture, Example, Discussion
15. Week	Final Exam
16. Week
17. Week

Assessments
Evaluation tools	Quantity	Weight(%)
Homework / Term Projects / Presentations	1	50
Final Exam	1	50

Program Outcomes PO-1 P O 1. To have basic knowledge about Public Relations and Advertising PO-2 P O 2. To have basic knowledge about Human Resources PO-3 P O 3. To have basic knowledge about Marketing PO-4 P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts PO-5 P O 5. To have basic knowledge about information technology PO-6 P O 6. To have basic knowledge about Law PO-7 P O 7. To have basic knowledge about Project Management PO-8 P O 8. To have knowledge on Atatürk Principles and Revolution History PO-9 P O 9. To have professional English on Communication PO-10 P O 10. To have knowledge about effective Turkish Language PO-11 P O 11.To have knowledge about communication PO-12 P 0 12.To have knowledge about business functions

Learning Outcomes LO-1 Understanding the basic concepts and importance of digital marketing and understanding its differences from traditional marketing. LO-2 Gain skills in using basic digital marketing tools (e.g. SEO, social media, email) LO-3 Acquire the ability to create and manage digital marketing campaigns. LO-4 Learning the basics of creating effective digital content. LO-5 To gain the ability to follow and adapt to digital marketing trends.

Course Assessment Matrix:

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PO 9

PO 10

PO 11

PO 12

LO 1

LO 2

LO 3

LO 4

LO 5