E-Commerce Applications to be understood by students and to provide the level of knowledge and awareness that can be used in business life.
Prerequisite(s)
Course Code Course Name…
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Lecturer Emine Anık
Course Assistant(s)
Schedule
Monday, 11:00-13:00, 2B04, İncirli Campus
Office Hour(s)
Monday, 4A03, İncirli Campus
Teaching Methods and Techniques
Lecture, presentation, case study analysis
Principle Sources
-Dijital Pazarlama Stratejisi – Simon Kingsnorth – Editör: Doç. Dr. Fahri Apaydın – Çevirmen: Laden İldeniz
Elektronik Ticaret- Gazanfer Erbaşlar - Şükrü Dokur, Dijital Dönüşümde Herkes için Elektronik Ticaret, Fatih, Çağatay Baz
Other Sources
-E-ticaretin Düzenlenmesi Hakkındaki Kanun - https://www.mevzuat.gov.tr/MevzuatMetin/1.5.6563.pdf
Türkiye'de E-Ticaret Mevzuatı Çalışmaları - https://ticaret.gov.tr/hizmet-ticareti/elektronik-ticaret/mevzuat/turkiyede-e-ticaret-mevzuati-calismalari
Course Schedules
Week
Contents
Learning Methods
1. Week
The evolution of marketing and internet trends in the digital world
Lecture, presentation, case study analysis
2. Week
The concept of e-commerce and its historical development
Lecture, presentation, case study analysis
3. Week
E-commerce strategies
Lecture, presentation, case study analysis
4. Week
Barriers and considerations in e-commerce
Lecture, presentation, case study analysis
5. Week
Strategic marketing planning for e-commerce
Lecture, presentation, case study analysis
6. Week
Content production and search engine optimization
Lecture, presentation, case study analysis
7. Week
Internet promotion tools
Lecture, presentation, case study analysis
8. Week
Social media management
Lecture, presentation, case study analysis
9. Week
The parties of electronic commerce and the concept of customer in electronic commerce.
Lecture, presentation, case study analysis
10. Week
User experience and personalization in e-commerce
Lecture, presentation, case study analysis
11. Week
Payment Tools in Electronic Commerce.
Lecture, presentation, case study analysis
12. Week
Legal regulations in Electronic Commerce
Lecture, presentation, case study analysis
13. Week
Positive and negative effects of electronic commerce.
Lecture, presentation, case study analysis
14. Week
Analysis and reporting
Lecture, presentation, case study analysis
15. Week
Final
Exam
16. Week
Final
Exam
17. Week
Final
Exam
Assessments
Evaluation tools
Quantity
Weight(%)
Final Exam
1
100
Program Outcomes
PO-1
P O 1. To have basic knowledge about Public Relations and Advertising
PO-2
P O 2. To have basic knowledge about Human Resources
PO-3
P O 3. To have basic knowledge about Marketing
PO-4
P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts
PO-5
P O 5. To have basic knowledge about information technology
PO-6
P O 6. To have basic knowledge about Law
PO-7
P O 7. To have basic knowledge about Project Management
PO-8
P O 8. To have knowledge on Atatürk Principles and Revolution History
PO-9
P O 9. To have professional English on Communication
PO-10
P O 10. To have knowledge about effective Turkish Language
PO-11
P O 11.To have knowledge about communication
PO-12
P 0 12.To have knowledge about business functions
Learning Outcomes
LO-1
Learns how to develop the idea before e-commerce.
LO-2
Gains knowledge of suitable business lines for e-commerce
LO-3
Have knowledge about the concepts of Web 1.0, Web 2.0, Web 3.0
LO-4
Learns B2B, B2C, C2C, M2M concepts and sharing economy tools.
LO-5
Gains knowledge about how to make customer relations efficient in e-commerce
LO-6
Learn about search engine optimization
LO-7
Have knowledge about the analysis of data obtained by e-commerce
LO-8
Gain knowledge of the basic legal regulations related to e-commerce.
LO-9
Have knowledge about creating content suitable for e-commerce
