Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
MHT0512		Digital Business	2/0/0	DE		2

Course Goals	Public Relations and Promotion associate degree students: - Raising awareness about why and how current digital technologies are important in the corporate field - Examining sample projects and application areas for digital transformation and usage areas of digital technologies from different sectors - In this regard, creating awareness about the prominent competencies in business life
Prerequisite(s)
Corequisite(s)
Special Requisite(s)
Instructor(s)	Assist. Prof. Dr. Barış Safran
Course Assistant(s)
Schedule
Office Hour(s)
Teaching Methods and Techniques	- expression - discussion, sectoral application projects - video case studies - topic research - report research and preparation - presentation
Principle Sources	-Mehmet Lütfi Arslan, (2020), Dijital İşletme, İstanbul
Other Sources	- Işıl Mendeş Pekdemir, 2020, İşletmelerde Dijital Dönüşüm, Beta Yayınevi

Course Schedules
Week	Contents	Learning Methods
1. Week	Historical background	Presentation, illustration, discussion
2. Week	Basic concepts	Presentation, illustration, discussion
3. Week	Information society and digital transformation	Presentation, illustration, discussion
4. Week	Digital technologies and business	Presentation, illustration, discussion
5. Week	Digital business and its features	Presentation, illustration, discussion
6. Week	Digital business and its structure	Presentation, illustration, discussion
7. Week	Midterm Exam	Evaluation
8. Week	Digital business processes	Presentation, illustration, discussion
9. Week	Digital production management 1	Presentation, illustration, discussion
10. Week	Digital production management 2	Presentation, illustration, discussion
11. Week	Digital human resources management	Presentation, illustration, discussion
12. Week	Digital finance and accounting	Presentation, illustration, discussion
13. Week	Digital marketing	Presentation, illustration, discussion
14. Week	Digital public relations	Presentation, illustration, discussion
15. Week	Final Exam	Evaluation
16. Week	Final Exam	Evaluation
17. Week	Final Exam	Evaluation

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	40
Final Exam	1	60

Program Outcomes PO-1 P O 1. To have basic knowledge about Public Relations and Advertising PO-2 P O 2. To have basic knowledge about Human Resources PO-3 P O 3. To have basic knowledge about Marketing PO-4 P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts PO-5 P O 5. To have basic knowledge about information technology PO-6 P O 6. To have basic knowledge about Law PO-7 P O 7. To have basic knowledge about Project Management PO-8 P O 8. To have knowledge on Atatürk Principles and Revolution History PO-9 P O 9. To have professional English on Communication PO-10 P O 10. To have knowledge about effective Turkish Language PO-11 P O 11.To have knowledge about communication PO-12 P 0 12.To have knowledge about business functions

Learning Outcomes LO-1 Knows the importance of digital technologies in the corporate field LO-2 Can examine projects and applications related to digital transformation. LO-3 Develops awareness about the necessary competencies regarding digitalization in the sector. LO-4 Understand digitalization in production management and marketing LO-5 Understands digitalization in the field of finance and accounting LO-6 Knows digitalization in the field of human resources and management.

Course Assessment Matrix:

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PO 9

PO 10

PO 11

PO 12

LO 1

LO 2

LO 3

LO 4

LO 5

LO 6