Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
MHT0628		Social Media and Network Analysis	2/0/0	DE		2

Course Goals	What is social media, which has more users every day with the digitalization process and has become one of the main channels not only for entertainment purposes but also for different purposes such as marketing, sales, promotion and communication, how it works, its purposes, targets, marketing and marketing on these platforms. Ways and methods of communication, analysis and reporting systems constitute the main purpose of the course.
Prerequisite(s)	Course Code Course Name…
Corequisite(s)	Course Code Course Name…
Special Requisite(s)	The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)	LecturerKağan Demirgil
Course Assistant(s)
Schedule	Thursday, 13:00-14:45
Office Hour(s)	Instructor name, day, hours, XXX Campus, office number.
Teaching Methods and Techniques	Expression   Presentation   Argument
Principle Sources	O. Saruhan, Do You Want to Be a Social Media Monster?, Mediacat Publications, 2018.       G. Kawasaki, Social Media Art, Mediacat-Digitalage Publications, 2015
Other Sources	-Lecture notes and presentations

Course Schedules
Week	Contents	Learning Methods
1. Week	History and development of social media
2. Week	Basic concepts and definitions in social media
3. Week	The place and importance of social media in digital marketing
4. Week	Social media platforms
5. Week	Social media communication and management
6. Week	Content strategy and production on social media
7. Week	Design strategy and production in social media
8. Week	Social media optimization
9. Week	Analysis and reporting processes in social media
10. Week	Social media marketing
11. Week	Social media as a marketing tool
12. Week	Case studies
13. Week	Case studies
14. Week	Case studies
15. Week
16. Week
17. Week

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	35
Final Exam	1	65

Program Outcomes PO-1 P O 1. To have basic knowledge about Public Relations and Advertising PO-2 P O 2. To have basic knowledge about Human Resources PO-3 P O 3. To have basic knowledge about Marketing PO-4 P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts PO-5 P O 5. To have basic knowledge about information technology PO-6 P O 6. To have basic knowledge about Law PO-7 P O 7. To have basic knowledge about Project Management PO-8 P O 8. To have knowledge on Atatürk Principles and Revolution History PO-9 P O 9. To have professional English on Communication PO-10 P O 10. To have knowledge about effective Turkish Language PO-11 P O 11.To have knowledge about communication PO-12 P 0 12.To have knowledge about business functions

Learning Outcomes LO-1 Understand what social media is and how it works LO-2 Learning social media concepts and meanings LO-3 Understanding the importance of social media in digital marketing LO-4 Learning social media communication and management LO-5 Learning social media content production LO-6 Learning social media design processes LO-7 Learning social media analysis and reporting

Course Assessment Matrix:

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PO 9

PO 10

PO 11

PO 12