The ultimate aim of this course is to give basic methodology of entrepreneurship so that students can jump from ideation level to commercialization. While learning this methodology, they can learn the dynamics of entrepreneurship ecosystem both in Turkish context and in other contexts, more particularly the contexts in which best entrepreneurial practices have already flourished.
-Bayraktaroğlu, Serkan (2005) Girişimcilik Ders Notları, Sakarya Kitabevi, Sakarya.
Arıkan, Semra (2004), Girişimcilik, Siyasal kitabevi, Ankara
Naktiyok, A. (2004), İç Girişimcilik, Beta yayınları.
Döm, S. (2006), Girişimcilik ve Küçük İşletme Yöneticiliği, Detay yayıncılık.
Other Sources
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Course Schedules
Week
Contents
Learning Methods
1. Week
History of Entrepreneurship and Related Concepts
Oral Presentation
2. Week
Characteristics of the Entrepreneur
Oral Presentation
3. Week
New Economy, Information Economy, Digital Economy, Innovation and Creativity Concepts
Oral Presentation
4. Week
Intrapreneurship and New Technology
Oral Presentation
5. Week
Digitalization and Social Entrepreneurship
Oral Presentation
6. Week
Business Model and Digital Business Strategies
Oral Presentation
7. Week
Entrepreneurship, Culture and Globalization
Oral Presentation
8. Week
Starting a New Business, Buying an Existing Business
Oral Presentation
9. Week
R&D and Innovation Management, Franchising
Oral Presentation
10. Week
Small Business Establishment Issues
Oral Presentation
11. Week
Small Business Growth
Oral Presentation
12. Week
Reasons for Success and Failure in Entrepreneurship
Oral Presentation
13. Week
Financing of Digital Entrepreneurship
Oral Presentation
14. Week
Entrepreneurship and Innovation Ecosystem
Oral Presentation
15. Week
Final Exam
Assesment
16. Week
17. Week
Assessments
Evaluation tools
Quantity
Weight(%)
Quizzes
10
40
Final Exam
1
60
Program Outcomes
PO-1
P O 1. To have basic knowledge about Public Relations and Advertising
PO-2
P O 2. To have basic knowledge about Human Resources
PO-3
P O 3. To have basic knowledge about Marketing
PO-4
P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts
PO-5
P O 5. To have basic knowledge about information technology
PO-6
P O 6. To have basic knowledge about Law
PO-7
P O 7. To have basic knowledge about Project Management
PO-8
P O 8. To have knowledge on Atatürk Principles and Revolution History
PO-9
P O 9. To have professional English on Communication
PO-10
P O 10. To have knowledge about effective Turkish Language
PO-11
P O 11.To have knowledge about communication
PO-12
P 0 12.To have knowledge about business functions
Learning Outcomes
LO-1
They question their own entrepreneurship characteristics from the characteristics of entrepreneurship. Compares the described activities with respect to types of entrepreneurship.
LO-2
It develops its own entrepreneurial characteristics to assess the entrepreneurial characteristics of successful entrepreneurship stories.
LO-3
It compares opportunities for the appropriate sector by learning about the obstacles and incentives in entrepreneurship.
LO-4
Based on examples of successful entrepreneurship, the career plan is structured as an entrepreneur. It evaluates disability and incentives for the development of entrepreneurship and makes suggestions.
