Undergraduate
Vocational School of Technical Sciences
Digital Media and Marketing
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Key Concepts in Digital Media

Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
DMP1002 1 Key Concepts in Digital Media 2/0/0 CC Turkish 2
Course Goals

To reach competence by mastering current trends in digital environment

 

To have new media concepts

Prerequisite(s)
Corequisite(s)
Special Requisite(s)
Instructor(s) LecturerOğuzcan Akgöl
Course Assistant(s)
Schedule
Office Hour(s)
Teaching Methods and Techniques  Interactive learning methods, class discussions are used
Principle Sources
Other Sources
Course Schedules
Week Contents Learning Methods
1. Week Introduction to the course Verbal Lecture
2. Week History of media and communication Verbal Lecture
3. Week Introduction to New Media Verbal Lecture
4. Week New Media and Literacy Verbal Lecture
5. Week New Media and Ethics Verbal Lecture
6. Week Midterm exam Midterm exam
7. Week Digital Culture Verbal Lecture
8. Week Political Economy Verbal Lecture
9. Week Alternative Media Verbal Lecture
10. Week Digital Activism Verbal Lecture
11. Week Virtual Reality Verbal Lecture
12. Week Cyberbullying Verbal Lecture
13. Week Perception Management Verbal Lecture
14. Week General review and analysis Verbal Lecture
15. Week Assessment Assessment
16. Week Assessment Assessment
17. Week Assessment Assessment
Assessments
Evaluation tools Quantity Weight(%)


Program Outcomes
PO-1To have theoretical and practical knowledge about Digital Media and Marketing
PO-2To be able to think critically, free, original and creative, to be able to produce
PO-3To be able to relate different areas of communication with each other, develop strategies, create interaction
PO-4To have detailed knowledge about internet sites, mobile marketing, digital advertising, digital media planning, social media, digital analysis and measurement and to have professional application skills
PO-5To have knowledge and application of data literacy and data management
PO-6To be able to master changing communication strategies and technologies and manage processes
PO-7To be able to produce content, present and manage skills within the scope of communication studies
PO-8To be aware of the responsibilities and ethical obligations required by the profession and to act within the rules
PO-9In working life; to be an efficient, productive and responsible individual in team work, to gain practical problem solving skills in business life problems
PO-10To be able to follow the speed of the digital age and keep the information about the field constantly updated
Learning Outcomes
LO-1Competence to do collective work in digital environment
LO-2To be able to analyze media contents
LO-3To be able to follow messages in digital media in a meaningful way
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3PO 4PO 5PO 6PO 7PO 8PO 9PO 10