Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
DMP2004	2	Digital Media and Popular Culture	2/0/0	CC	Turkish	2

Course Goals	The aim of the course is to make students aware of how cultural interactions and identities in our daily life are shaped by the social structure we are in and also how this social structure is structured by individuals.
Prerequisite(s)
Corequisite(s)
Special Requisite(s)
Instructor(s)	LecturerOğuzcan Akgöl
Course Assistant(s)
Schedule
Office Hour(s)
Teaching Methods and Techniques
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Other Sources

Course Schedules
Week	Contents	Learning Methods

Assessments
Evaluation tools	Quantity	Weight(%)

Program Outcomes PO-1 To have theoretical and practical knowledge about Digital Media and Marketing PO-2 To be able to think critically, free, original and creative, to be able to produce PO-3 To be able to relate different areas of communication with each other, develop strategies, create interaction PO-4 To have detailed knowledge about internet sites, mobile marketing, digital advertising, digital media planning, social media, digital analysis and measurement and to have professional application skills PO-5 To have knowledge and application of data literacy and data management PO-6 To be able to master changing communication strategies and technologies and manage processes PO-7 To be able to produce content, present and manage skills within the scope of communication studies PO-8 To be aware of the responsibilities and ethical obligations required by the profession and to act within the rules PO-9 In working life; to be an efficient, productive and responsible individual in team work, to gain practical problem solving skills in business life problems PO-10 To be able to follow the speed of the digital age and keep the information about the field constantly updated

Learning Outcomes LO-1 Media institutions understand their organizations, production and distribution practices. LO-2 Explain the effect of technological developments on culture and popular culture. LO-3 Analyze the structural and cultural contexts of media practices. LO-4 Define popular, culture and media concepts. LO-5 Counts the factors that affect the formation of popular culture.

Course Assessment Matrix:

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10